Munchilicious is a healthy breakfast and mid-meal snacking brand that’s aimed at driving a healthy change in the eating habits of Indian consumers, without compromising on the one thing Indians love when it comes to food...taste.

This Or That is the world`s first ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India. This or That's unique services and offerings from the very best start-ups across the country are set to take the world of shopping by storm, and make the latest and most exciting products more accessible than ever before.

The Rooted Co offers carefully curated breakfast options made with exotic ingredients that are not just sources of essential vitamins, minerals, protein, and dietary fibre but are also very flavoursome.

Along came Not So Pink, a fashionable workwear brand made exclusively for the bold & confident Indian working woman. Why ‘Not So Pink’? You might ask. Pink has long been stereotyped as the go-to colour for all things feminine. Be it the colour of her bedroom walls or the next dress she’s looking to buy. Society associates this colour with just about anything and everything in her life, including her personality, often described as "girlish", "soft", "overly emotional", and "lacking real ambition". However, she's anything but defined by this colour. Her personality is far beyond preconceived notions and age-old stereotypes. As a matter of fact, with all her achievements, goals, and aspirations, she’s anything but the colour pink!